STRATEGY 2: Use Pronouns (it, they / this these)   First-aid for: 'given-new' and organising flow Use a pronoun either to replace (it, they) or in combination (this, these, such) with 'given' information.   PERSONAL PRONOUNS (it, they) Example: The benefits of process control are many. They include achieving reduced variability and higher quality, safety enhancement, reduction of process upsets, and in many cases, environmental improvements due to achieving mass balance in processes with material in/product out.   "BALD" DEMONSTRATIVE PRONOUNS (this, these) Example: In the 19th century, Poul la Cour discovered that fast rotating wind turbines with fewer rotor blades generate electricity more efficiently than slow moving wind turbines with many rotor blades. This opened the door to a number of wind turbine advances during the 20th century. These included the introduction of AC generators, electromechanical yawing to ensure that the rotor always faces directly into the wind, and stall controls to keep the rotor from turning too fast in very strong winds.   THIS / THESE + repetition of 'given' term Example: The installed capital cost of a wind farm includes planning, equipment purchase and construction of the facilities. This cost, typically measured in $/kW, has decreased from more than $2,500/kW in the early 1980's to less than $1,000/kW for wind farms in the U.S. This decrease is due primarily to improvements in wind turbine technology, but also to the general increase in wind farm sizes.   THIS / THESE + superordinate term Example: With the Kyoto Protocol, commitments were made not to actions but to results that were to be measured after a decade or more. This approach has several disadvantages. An obvious one is that it is difficult determine, until close to the target date, which nations are on course to meet their goals.

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